CULINA LABS

Culina Labs was created around a simple idea: kitchen businesses often have great products and showrooms, but the online buying journey can still be quite basic. Customers may struggle to understand pricing, compare ranges, choose the right kitchen, or know what to do next before speaking to a designer.

I wanted to create a specialist offering built specifically for kitchen companies rather than another general web or software service. The website needed to clearly explain products such as kitchen budget estimators, recommendation tools, booking journeys, AI assistants, CRM integrations, and interactive kitchen configurators.

I planned the product offering, designed and built the Culina Labs website, and created working demos to show how these tools could work in a real customer journey. Each product is designed to be customised around a kitchen company's own ranges, pricing, processes, booking systems, and existing software rather than using the same setup for every business.

Culina Labs now has a complete brand, website, and demo platform that clearly shows what the business can build for kitchen companies. Visitors can explore practical examples such as getting a kitchen estimate, finding suitable products, booking a consultation, and managing customer enquiries, making the service much easier to understand before a sales conversation.